WaBa Grill has opened in the Town Square mall at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with a focus on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), a worldwide customer experience management, employee experience and brand research partner to greater than 500 brands, has become selected by Waba Grill to launch its customer experience management program. The-focused fast-casual chain chose SMG for the unique mixture of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has more than 185 locations serving fresh and healthy entrées. With a goal of serving the best-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with vegetables and high-quality proteins.
“With a fast growth plan in place, it had been important to locate a customer experience management platform that is scalable and delivers actionable insights,” says WaBa Grill V . P . of Franchise Operations Afshin Compani. “Our partnership with SMG gives us access to a robust technology platform along with a dedicated team that understands our business so it helps us get smarter about our customers.”
Using SMG VisitView, a location-level CX survey, WaBa Grill is capturing customer opinions at the point of sale. With VisitView data available 24/7 within the smg360 reporting dashboard and mobile app, support center employees get yourself a holistic look at guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill is increasing fast, plus they desire a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our experience in the restaurant industry with our location-level insights and franchise engagement tools, we’re the ideal partner to support WaBa’s continued growth and also the evolving needs of the franchisees.”