On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by giving away pretzels for the eleventh consecutive year. With over 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute greater than 50,000 pretzels this year. On Thursday, April 26, traditional and Walmart locations system-wide will offer Philly Pretzel Factory Menu With Prices to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the initial 100 customers in line with a card redeemable for a free pretzel every day through the entire month of May.
“When we started giving out pretzels on National Pretzel Day, we didn’t realize just what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have guests who start asking regarding the pretzel giveaway in January, and that we know that the only reason we’ve had the opportunity to succeed as a business is due to their patronage. We celebrate the vacation to give back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of their own holiday. During the duration of the very first declaration, but long before Philly Pretzel Factory was built, DiZio already enjoyed a knack for selling the knot-shaped delights. At age of 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to promote their own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of one thousand pretzels per day. After giving a cut to the supplier, DiZio would pocket $100 and ride home.
In order to turn his pretzel stand into something larger, DiZio teamed with college buddy Len Lehman in 1998 to produce the very first Philly Pretzel Factory blueprint. Ever since then, the manufacturer has grown from one location in the Mayfair neighborhood in Philadelphia to 170 locations in 17 states across the U.S., from Massachusetts to Florida on the East Coast and also to Nevada on the West Coast. The company is on pace to include 25 new locations this year with franchise owners over the U.S.
“Although we have a huge presence across the Mid-Atlantic, we’ve been expanding our footprint into new markets over the past several years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day lets people in markets outside the Mid-Atlantic to interact with this logo and taste our freshly baked pretzels.”
The company’s presence has become growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with many of the brand’s newer franchisees possessing a connection to the merchandise back inside the Philadelphia area. Now, Monaghan is aiming to complete those markets with additional franchise prospects who want to delight their local communities owxape pretzels “served hot outta the oven.” Discover more about franchising opportunities here.
Philly Pretzel Factory offers consumers a new, satisfying snack using their fresh-baked pretzels which can be “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and it has grown to the largest Philly Connection Locations in the world, feeding customers at 170 franchised locations spreading across the country from Philadelphia. Philly Pretzel Factory’s menu provides the traditional Philly style pretzel and in addition includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and many different mustards. The products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For additional info on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To ask about franchise opportunities, visit www.ownappf.com.