Here’s a question for you to think about… do you know what type of return on your investment typically occurs from a search engine optimization campaign? More over, do the results from SEO services justify spending the initial costs? When designating a portion of your budget to any form of marketing, it is essential that the investment is worth the resulting benefits. So at this point we’re all dying to ask: “What is the typical return from the search engines optimization campaign?” The response, as you may have already guessed, is: “It depends.”
If SEO were with an arch nemesis… it would have to be PPC (pay per click marketing advertising). So let’s take the time to briefly compare the two.
SEO is like owning (or paying mortgage) on your home, whereas PPC is like renting. Once you’ve paid for SEO, the traffic essentially is owned by you along with your home at the conclusion of a home loan. Whenever you stop paying rent, you receive the boot. Similar is the case in the conclusion of the PPC campaign… the quantity of visitors to your web page rapidly decline.
OK, thus that we’ve got that clear it ought to already be apparent that search engine optimisation costs deliver a lasting result which should be factored in when it comes to the return on investment… but WHAT ELSE determines whether SEO pricing is worth it?
Industry & Business Type – We would be the first to inform you that, although this rarely the case, the return simply will not be there for some industries and businesses. In reality, you can find industries available that depend on an actual presence in the customer or primarily service customers of a specific classification rather than the general public.
An excellent example is government contractors. In case your company generates over 90% of their revenue performing contract work for that government, then SEO is most likely not your best investment. The federal government doesn’t do searches on Google, instead, they operate in accordance with their GSA schedules.
Average Ticket per Sale – One other thing to consider will be the average ticket price per sale to your company. The return on SEO costs is directly impacted by the typical amount that a customer pays for your products or services.
Consider a high-end commercial elevator installation company for a second. When they spend $10,000 in seo costs, and just one elevator installation yields $200,000 in revenue using a 10% profit margin… that means just ONE NEW CUSTOMER has achieved a 100% SEO return on your investment for the company.
On the other hand, should you sell handkerchiefs at $1.00 a pop it could take a bit longer to attain that type of return.
While you can see, ticket price is among the variables involved with regards to calculating the time needed to achieve satisfactory return from your SEO costs.
Level of Market Competition – Just like some other business sector, Search Engine Optimization is subjected to competition. Should your competitors are doing SEO for their website, it is time to contact us now before it’s too late. The vehicle sales industry may have been aware of SEO the longest, and these days it seems that every dealer around town is leveraging SEO to bring in customers online for their showrooms.
Therefore if you’re an auto dealer looking for SEO, you may have missed the boat. It may be a little more profitable to think about a far more creative marketing plan. While SEO may be efficient to some degree, a pay per click advertising advertising campaign is very likely to yield desired results.
Also worth mentioning – the quicker that an SEO campaign has become initiated, the jmkuiz off you’ll be. Search results pages are becoming increasingly crowded, and your competition is not waiting for you to get with the times.
Bottom Line: 95% of Business Will Manage To Benefit from SEO
Here are some of the benefits:
increased lead generation and sales through the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage in the online market
Check out a case study which demonstrates a genuine life illustration of our SEO services’ return on investment.
Should you would like some expert consultancy on your own SEO case particularly, we’d like to provide that to suit your needs.