Smoothie King, the world’s leading smoothie king menu, will encourage guests to “Rule The Day™” through new branding which provides on the company’s vision to be an important part of every fitness and health journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, may come as Smoothie King continues its menu makeover, a journey which has taken a lot more than five-years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to support healthy, active lifestyles. Included in the Clean BlendsTM initiative, Smoothie King’s menu includes more whole vegetables and fruits, no artificial colors, flavors or preservatives, and zero grams of added sugar in lots of smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. Additionally, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding implies that we know food is fuel for that mind and the entire body, and that it needs to be as flavorful because it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient in our smoothies to assist our guests achieve their purpose, reach their goals and truly rule each day.”
As part of the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made with organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king hours is the ideal light meal to help shape up for summer, with two full servings of fruits and vegetables, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie can be obtained in any way locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for all smoothies, with information regarding Clean Blends™ as well as the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the first U.S. smoothie franchise, is a privately held, Dallas-based franchise company with 1,000 units worldwide. It absolutely was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies Using A Purpose” mission through its Clean Blends Initiative that targets more whole vegetables and fruit while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our blends. The franchise happens to be ranked No. 1 by Entrepreneur magazine in the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also provides smoothie king that include sports beverages, energy bars, vitamins, supplements and a lot more.